New customers are out there, but they might not be on eBay–yet. Use a website to show them the way to your business.

To get the most from your eBay business, make sure you’re using the “triangle of success”: eBay auctions, an eBay Store (read my previous column on eBay Stores) and a website. eBay Power-Seller and 47-year-old website owner Yaron Hankin (www.anytimesale.com) says, “People look at someone who not only sells on eBay, but also has his or her own website, as a more established seller.” (more…)