Why is it that despite considerable investment in design, search engine optimization and marketing most websites just fail to do anything for their owners? A website is just another form of direct response marketing yet most sites fail to utilize even the most basic website strategies – lets look at a simple website strategy that utilizes your site and email to provide you with a list of never ending prospects and allows you to boost sales to existing customers.

What do your prospective clients need?

When you speak to prospects on the phone or over email, what are their requests? I take it you are an expert in your field and the information that you share with them in these initial conversations helps them towards a purchase, starts your relationship and also establishes your credibility. (more…)