Why would content matter when you are running an e-commerce site? After all, you provide a product or service that people want to buy, so setting up your site to easily purchase should be your primary goal, right?

Not necessarily.

Let’s look at some of the more successful e-commerce sites on the Web and see how they balance content with marketing and sales techniques to get people to not only return to the site, but buy. (more…)

New customers are out there, but they might not be on eBay–yet. Use a website to show them the way to your business.

To get the most from your eBay business, make sure you’re using the “triangle of success”: eBay auctions, an eBay Store (read my previous column on eBay Stores) and a website. eBay Power-Seller and 47-year-old website owner Yaron Hankin (www.anytimesale.com) says, “People look at someone who not only sells on eBay, but also has his or her own website, as a more established seller.” (more…)