Advertising costs on the internet vary greatly based on many factors. If you want to advertise your site and you haven’t optimized your metadata and taken the steps required to maximize your free marketing options then you will have to pay much more to achieve the same results you would have with the additional free advertising. There are many different ways to advertise online, but there are a few different ways that the advertising is monetized. Understanding these methods will help you understand the price ranges a little better.

Cost per click advertising (also known as “CPC”) is a form of advertising where you pay the published based on the number of viewers who click on your advertisement. With this type of advertising you are more likely to be paying money for someone who will get to see your product or service. With this type of advertising you can traditionally set limits on the amount you wish to spend daily and for the life of the campaign. In many instances you can decide how much you are willing to pay per click. (more…)