You know the phrase ‘never judge a book by its cover‘? Well, this saying is erroneous when it comes to things like articles, videos, and forums because the only thing people have to judge them by at first glance is the cover, or in the case of the internet, the title. In order to stand out in the search engines, directories, archives, and other places to market yourself, you have to have a very eye catching, but still easy to remember title for your work, otherwise most people will just skip on by it no matter how brilliant the content is. This means that you have to come up with original titles for written works and an original domain name for your website too. Your title also has to encapsulate what you are trying to say and do so in a manner that tells people that what you have to say is more important than what other people have to say. (more…)

Do you want to know the secret weapon that most gurus have in their traffic building toolbox? Discussion forums. What better place to meet potential customers and find out all of their problems than in a forum, where they will quite happily tell you everything you need to know about their issues and more? Here are just five ways your business can benefit from a forum.

1. Build your credibility

If you take the time to write well-thought out answers to people’s questions then you are demonstrating a real understanding of the issues that people face. You are also demonstrating that you have the answers they need to solve their problems. Of course by contrast if you post for the sake of it you will lose any good reputation you have very quickly. Add value to the forums, don’t spam them. (more…)