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If you’re a person who wants to learn about online business or a small business owner, you’ve probably thought about either getting an online presence or some kind of online marketing at some point. For many businesses however, online marketing remains something that ‘other people do’ – considering it either too costly, complicated or both. Yet online marketing needn’t be a mystery. Following a few basic rules of thumb, it need only be as complicated as you make it, and how much you spend is entirely up to you. When you consider that approximately 80% of worldwide offline transactions are now started online, an internet presence is certainly something to be taken seriously, no matter how small your business.
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